Autumnal Equinox Day

Autumnal Equinox Day is a Japanese national holiday occurring during the higan period, when some families visit graves and remember ancestors. Customs vary across households and regions.
Date source: Cabinet Office, “国民の祝日”.

• Advance purchases may matter: Florists and shops serving remembrance visits can prepare against actual orders.
• Location affects demand: Cemetery access routes and everyday shopping districts may see different patterns.
• Keep the calendar separate: Publish Thursday hours independently from the earlier September holiday weekend.
• Visitor enquiries: Share your hours; suggest checking transport and attraction notices directly.
• Check employment guidance: For private-sector days off, substitute holidays, staffing and pay arrangements, follow announcements from the Ministry of Health, Labour and Welfare.

• 30 days before: Set Thursday hours independently and confirm flower collection or other advance orders.
• 14 days before: Set each date’s special hours in Google Business Profile, including closed days. Publish a Post on the same day with the complete opening schedule.
• 7 days before: Repeat Thursday hours and inform customers if a booked session must be moved.
• On the holiday: Verify that the posted hours still match actual operations. Check that the special hours will expire after their assigned dates rather than overwrite regular hours.